About Buttah

A brand that makes everyday underwear and loungewear as fun as the people who wear it—without sacrificing comfort.

The Brand

Our brand blends the functionality of underwear with the fun.

Buttah’s best in the middle. All-day comfort meets playful charm, with nostalgic prints and vibrant colors that let you express yourself daily.

Remember what it feels like to put on your favourite underwear again.

Latest Arrivals

There once were two babes in a bind
Good clothing was so hard to find
Cute with comfort they sought, Ah, Buttah they thought,
and left their boring old basics behind

Three people in pink pajamas sitting on a pink rug with a cake in front of them.

About Us

Introducing Lou and Em

Frustrated by the struggle of finding essentials that represented their playful personalities, Lou and Em set out on a mission to create their own. The work wives turned business partners are creating smalls you’ll want to show off.

Bound by Buttah™