About Us
What started on a Pinterest board became a bold idea: create a loungewear brand that feels like us, and the playful, passionate generation we're a part of.
The Why Behind Buttah
Made for the dreamers, the doers, and the ones who refuse to blend in.
Finding underwear and loungewear that felt genuinely comfortable while still feeling beautiful seemed impossible. Everything was either plain and forgettable or overly sexualised and impractical.
We wanted something different. Something expressive. Something joyful. Something soft.
With a nod to nostalgia and bold design at heart, Buttah was created to make everyday essentials that stand out. Feel-good fabrics, flattering fits and uncompromising comfort remain at the centre of every collection.
Today, Buttah is evolving beyond products, building a lifestyle brand that celebrates slow mornings, shared moments and the confidence that comes from feeling good in your own skin.
Love Lou and Em x
Playful Design
We left boring basics behind to create fun, vibrant pieces you’ll actually want to show off daily.
Super Soft
We use super soft fabrics that feel just as good as they look from morning until night.
Bound by Buttah
We're building a brand for our passionate and playful generation.
